Client: The Parrott Partnership

Industry:  Professional Services – Accounting

Objective:  Expand the firm's client base

Target Audience: Owners of Closely-Held Businesses

Our Recommendation: A direct mail campaign which included a gift of the board game Monopoly®, since the game reflects the Partnership’s focus on wealth accumulation issues.

The Deliverable:  A series of five sequential mailings to a limited number of targets.  Each of the first four contained a part of the game, along with a tailored message.  The last one contained the remainder of the gift (the game).  MarketFitz developed the mailers that accompanied the game, including design and copy, and talking points for follow-up phone calls.  

The Results:  The Partnership experienced dramatic growth in its client base.  MarketFitz estimates a ROI in excess of 4,800%.